Cool car campaign by Mini Japan -- Cute cheerleaders promote the new Mini Meets Sakura Edition Nippon by putting on promotional events throughout Japan in parallel with the Spring Cherry Blossoms. As the Sakura’s bloom, the girls will take their “support” (応援, ouen) up through the different regions of Japan. They really go nuts for cherries in Japan! I wish they had better car promotions in North America.
Source -- mini-haru-ga-kita.jp
